The acquisition is evidence that the more serious Rakuten enters the area of digital content . Previously , the site has annexed other services such as Kobo , Wuaki.tv and Viki .
The whole purchase transaction between the Viber Rakuten is scheduled for completion in March 2014 . With this acquisition Rakuten also hopes to increase the number of their users .
Viber is an instant messaging application that also can be used to make VoIP -based phone calls . This application is fairly popular in the United States , Australia , and Russia with the number of users reaching 300 million more .
” I am very pleased to welcome a big family Viber on Rakuten , ” said Chairman and CEO of Rakuten , Hiroshi Mikitani . In a statement received detikINET , Monday ( 17/02/2014 ) .
Going forward , Mikitani plans to unify enter into Rakuten Viber service . For example , later users of the site can memesain through instant messaging could also Viber or without contact phone pulses .
” With the ecosystem of Internet users are so dynamic , Viber is an ideal platform that could Rakuten closer to the consumer , ” Mikitani lid .