In many peoples minds it may not matter where their site is hosted, as they have no real preference as to the exact location of their host server. In actuality this has a lot of bearing on a number of fronts for you. The location of where your hosting company is will make an impact in your life more than you could imagine.
One way that this can have such an impact, is in the area of price that you will pay for your hosting. This often is able to be seen with the fact that overseas hosting especially in India and Turkey are a lot less as the price for land is a lot less meaning that the money saved on the land to host the building for your servers, can often be passed along to you for the savings that your site will need to spend on a regular occurrence.